BayWa Global Produce - Fruit Logistica 2025
We realised the trade fair stand at Fruit Logistica 2025 for our long-standing client BayWa Global Produce. The new concept by the agency Sharp & Sour relied on a combination of textile elements and natural materials to create an inviting atmosphere. Large parts of the modular Aluvision system were used across around 200 m² - sustainable, flexible and high-quality.
A particular challenge was the decoration with real fruit, which not only had to be visually appealing but also remain fresh for the entire duration of the trade fair. With a well thought-out presentation and careful selection of materials, it was possible to realise an authentic and lively stand concept.
