NEXT CIRCULAR HUB: Innovative trade fair stand concept
meplan and Sectorplan GmbH presented the sustainable trade fair stand concept NEXT CIRCULAR HUB at the BAU Info Talks in the ICM at Messe München. It combines recyclable materials, smart media technology and augmented reality for resource-saving trade fair presentations. The concept will be available for the first time at BAU 2025 and enables exhibitors to present their brand values in an environmentally friendly way.
At the BAU Info Talks in the ICM at Messe München, meplan presented the innovative NEXT CIRCULAR HUB trade fair stand concept in collaboration with sectorplan GmbH. This concept aims to make trade fair presentations resource-friendly and strong brands by integrating the principles of the circular economy. The use of recyclable materials, sophisticated media technology and a special lighting design were particularly emphasised. Another highlight was the integration of augmented reality, which enabled visitors to explore exhibits digitally. The project will be available for the first time at BAU 2025 and offers exhibitors the opportunity to present their brand values in an environmentally friendly and impressive way.
